The second regional coaching conference “Where Coaching Meets Science”, organised by Atria Group and Erickson Coaching International, gathered over 120 coaches of professionals and human resource experts on March 22 at Crowne Plaza Belgrade.

Atria Group, a coaching leader in the region, brought together top-level coaching experts from Europe, thus enabling participants to get to know the coaching methodology in the best possible way and discover why coaching is successfully applied in the world of business for more than two decades, as a practical and powerful tool for organisational and personal development.

At the conference beginning , John Blakey, a PCC accredited coach and author on the topic of executive coaching, organisational change and business development, shared his coaching experience with the business community. During his lecture, Sava Dalbokov, a member of Steiermärkische Bank Steering Committee and Savings Bank AG in Graz, explained through the song and story to the participants the importance of the work of managers with their employees through coaching.


In the second part of the conference, the participants had the opportunity to learn more about the different approaches through 3 interactive workshops, apply psychometrics in processing, and the results achieved in the world so far, and why it is important for professionals to participate in their successful coaching professionalisation.

The final part of the conference turned to the scientific approach of coaching where the participants had the opportunity to learn more about the brains functions and how science can support coaching in the lecture of Amy Brann, an English expert in neuroscience. The final lecture was held by Julie Hai, expert in the field of transaction analysis, who pointed out the differences between mentoring, psychotherapy and coaching, as well as the importance of developing coaching as a profession.

If we look at the impressions of participants and the number of open topics for thinking and discussion, it is certain that coaching conference will become a traditional gathering place for those who believe that coaching is a sustainable methodology, applicable in almost all areas of life and work.

Thank you to all the sponsors and partners of the other regional coaching conference “Where Coaching Meets Science”: Porsche Leasing, Rauch, Vip mobile, Flash, 24 Hours, BizLife, eKapija, Business Magazine, Linford, Copernicus, Business & Finance, Marketing Network, Ekonomentar, Market Network, Ritam grada, Wannabe Magazine, Serbian Association of Managers, Photobooth, Knowledge Market, Capturing Ideas, Kolačić sreće,, Jovšić Printing Center, Car.go.