On 5th of March 2015. the first regional coaching conference “Play a World Game” was organised in Belgrade, in hotel “Radisson Blue”. For the first time in Serbia we discussed about the possibilities of application, process and results of coaching, in front of 120 participants.

At the introductory part of the conference experiences shared Marilyn Atkinson, one of the most famous coaching experts in the world and Dejan Turk, executive director of one of the most successful telecommunication companies in Serbia – Vip mobile.

In the second part of the conference, the participants had the opportunity to participate in 6 interactive workshops, which were led by renowned local and foreign speakers. In the workshops we talked about coaching results they have achieved in the world so far, why it is important to attend professional coaching education in order to successfully coaching business and which tools are used as a preparation for the entire coaching process.

On the panel discussions that followed the workshops, participants had the opportunity to hear coaching experiences from practice. Representatives of Vip mobile, Bambi, Puratos and Atria Group spoke about their coaching experience. The topic of the panel discussion was whether coaching is a trend or a path to the long-term and sustainable success of an organisation. Panelists agreed that coaching methodology represents a strong basis for improving organizational culture and increasing business efficiency.

We are grateful to the general sponsor, Vip mobile conference and the partners of the Bambi and Rauch Serbia, the media partners of Blic, 24 hours, Bizlife, 021, eKapija, Naki Radio, Marketing Network, Ritam Gradi, and Neven Center for Foreign Languages.