The basics of digital marketing

Online marketing is the most important feature that you should take into account during starting and running your coaching business since it will be crucial for your positioning among your competition. Coaching is not as tangible product as others, which makes online marketing the single most effective way through which you can develop your brand. Once all the segments are put into practice and you start using them regularly, the promotion of your business will last 24/7.

There is a couple things that you should have in mind when it comes to online marketing:

The content you communicate through online channels should be connected to the biggest dreams, desires, fears and challenges of your customers. Once the first client discovers your blog, he will recognize himself and will naturally be attracted to the solution you are offering.

The internet marketing itself is based on that natural attraction, ‘pull’ strategy rather than ‘push’ strategy. What does that mean? Rather than pushing people to pay for your services or come to you – since you are the cheapest / the best / the most quality one, you should share useful information strategically in order to fascinate potential clients.

Internet marketing is the area that demands high expertise. Besides being a coach, you also need to be well acquainted with marketing and sales. If you have some goods that you don’t offer on your counter, it will become expired. In other words, you better start learning about marketing on your own! Try managing at least some segments of your online marketing personally, due to the following reasons: first of all, you will know how to represent your product on your own much better than any agency, and in addition to that, it will cost you much less.

Nonetheless, if you start panicking when you even think about administrating a website, writing blogs or managing social media and email marketing, it would be best for you to have a person to whom you will delegate at least one part of this job. At the end of the day, the gal should be that you spend at least 80 % of your time on coaching, doing the things you love.

ONCE YOU’VE REALIZED WHAT IS THE PURPOSE OF ONLINE MARKETING AND YOU HAVE ONLY BEGUN TO UNDERSTAND WHAT IT CONTAINS, YOU SHOULD GO THROUGH A SHORT LIST OF MILESTONES THAT YOU SHOULD PAY ATTENTION TO WHILE PLANNING AND MANAGING ONLINE MARKETING.

You should make your own website. It would be the best to make your website in WordPress, since it automatically reduces expenses to minimum. Also, once you go through the Erickson Coaching program, you get our support and advice on what to pay attention to while administrating website.

You should always share the latest news from your website on social media (Facebook, Linked In, G+ and others). By doing so, people will see your blog, leading them to your website, on various places, depending what they are visiting. It is important that the entire content you post on your social media portals leads people directly to your website, where they can find more information about you and your services.

It is important that you create as many contacts and gather as many information about your clients as possible. One of the ways is to offer quality content on your website for free, if they subscribe to your mailing list, providing you with their contact info. By doing so, you are creating the contact base of your potential clients. Your gift to them may be an article, blog (“Top 10 ways to… “- that kind of thing), self-assessment tools ( “Advice of Marilyn Atkinson about reaching your goals – the steps”) or anything that your future client might recognize as an added value that he can’t get anywhere but in your company.

Advice, newsletters, videos, blogs, or the mix of everything – you should make your own system through which you will communicate with your target group. You should regularly follow the established system and make your audience used to it. For managing online marketing and marketing campaigns you should have a long term strategy and the additional plan. Sharing something on social media for no apparent reason can also have a negative effect on your potential clients – since you stop being interesting, they will turn to a different coach that will offer them the added value.

It would be optimal for you to choose three to four different social media networks in which you will be present. Facebook and LinkedIn are mandatory, besides them you can also choose Instagram, Twitter, Snapchat and G+. It would be easier for you to focus on three networks and to give your maximum in managing them. Once you expand your business and your marketing team, you will expand to other networks as well.

One of the key things for maintaining a constant contact with your potential and current clients is quality email marketing. In addition, recently the term ‘’lead nurturing’’ has emerged – it is your task to nurture your clients through a concrete automated campaign and keep them constantly motivated for further purchasing. You should pay attention to keeping your email campaigns well planned – you must not forget about your customers, and this is the perfect opportunity for you to maintain your contact for free.

These features of online marketing are the foundation of your promotion and positioning. As the time goes by and all the puzzles are put together, you will get a bigger picture and you will be able to build a stronger brand.

If you want to learn more about managing your coaching business, read our previous blogs: